When you are a fast-growing or late-stage startup, marketing can get quite cumbersome. Your needs for daily management get more significant. More customer engagement means more time needed to dedicate to maintaining your digital presence. It isn’t a bad problem to have. Jumping in without a plan can cost you. Many startups waste thousands and thousands of dollars on marketing strategies that end up nowhere. The experts at IntelliStack are happy to share with you our best marketing strategies for startups.
Tell Them Your Story & Be Authentic
When you are trying to sell anything to anyone, they are going to be inherently suspicious. Authenticity can win the trust of your clients. When customers trust you, they are much more likely to hire you, purchase your product, and engage with you. Before we begin any marketing campaign, we ask, “What is your story? What is your vision? What got you here in the first place?” Being vulnerable about why you have ended up in your current position will resonate with your audience. Ditch the sales pitch and talk from the heart.
Target a Niche
One of the biggest mistakes startups is trying to be an attractive product, service, or company to everyone. Targeting demographics that are too-broad cost a lot, and you likely won’t see any short-term benefit. It can take years of work to see any discernable ROI. Make sure you have a clear idea on who your ideal customer is. If not, it may be time to work with a branding expert who can help you focus in on your niche.
Be Smart with Paid Ads
Paid ads can be immensely valuable when it comes to social media marketing. Depending on the platform, ads can be relatively cheap to downright expensive. It is vital that you have your branding and target demographic nailed down before you start boosting posts and paying for ads. It is helpful if you have a social media strategist on your team that can determine when the best time to post content would be based on your customer engagement rates–shameless plug, IntelliStack can do that!
Video, Video, and More Video
Nothing drives more business than video. When it comes to content, video is king. The more video you show your customers, the more likely they are to engage and convert. So, if you haven’t put together a marketing strategy that uses professional video, you are missing out on serious boosts in revenue. The one aspect of video that scares people away is the cost. Quality video is expensive. However, the investment you make in a professional-looking video most always results in big returns.
Are you ready to add a full marketing team to your startup to develop a strategy? Let’s chat.